20-21 Campaign Champion Toolkit & Resources

United Way Helps ALICE Prosper



United Way of Western Connecticut has counted on the leaders of companies and businesses like yours to help us raise the money needed to address crucial issues facing our community.

  • You've opened your doors, allowing us to share our story with your employees. 
  • You've given your time, your voice, your people power, and your financial contributions. 
  • And you've made an impact on the lives of our neighbors. 

We know our 2020 fundraising campaign will look very different in the face of this global health crisis. But we've got people like you on our side - we can do this!



Your company's support through a United Way campaign will make food and child care more affordable as people return to work after losing jobs and paychecks. And it will support agencies that keep our communities strong by providing basic needs. Giving as little as $5 per paycheck or $10 per month can help us get people back on their feet and stabilize lives affected by COVID-19 and the resulting economic turmoil. United Way is the only organization focused exclusively on people hit hardest by this pandemic —the people who work hard for low wages in essential jobs, like CNAs, child care workers, food-service workers and maintenance professionals. Your donation to United Way of Western Connecticut will help them weather the crises of 2020 and start to plan for a brighter future for their families.


This year, more than ever, we want to help your employees make a difference for the people who struggle in our corner of Connecticut. We've compiled helpful resources to get your United Way Campaign started off on a good start. Many items can be customized with your company logo and custom photos. Please reach out and let us know how we can collaborate!



Workplace Giving and Volunteering in 2020 and Beyond: United Way Makes It Flexible, Meaningful, and Fun
This year, more than ever, we want to help your employees make a difference for the people who struggle in our corner of Connecticut. A new generation of workers are dedicated to supporting causes and their communities, and they want the flexibility to give from a variety of devices or via text. Social distancing means giving through technology is the new normal. United Way of Western Connecticut offers workplace giving solutions that are as comprehensive or as simple as your needs. Whether you’re still working remotely or your employees are out in the feld or at their desks, we have a solution that allow your company to make a difference for people who are struggling during these challenging times. See what we have to offer and we can work with you to create a custom solution that works best for you and your team.

Online giving is easy and straightforward using FrontStream technology to automate and run your workplace campaign online. Employees can make their workplace donations seamlessly online, and company administrators can access rich reporting and data.

FrontStream allows you to run online workplace campaigns seamlessly


Social distancing requirements have made on-site volunteering a little different this year, but we’ve still been able to conduct food drives, coordinate meal deliveries, and put volunteers to work delivering necessities to the homebound, while maintaining and observing safety protocols.

As the requirements for social distancing ease, we’ll be back to running our usual events, such as creating Martin Luther King Day Literacy Kits for students in elementary schools and STEM Fairs. United Way has successfully collaborated with many companies and corporations to organize corporate volunteer service projects. Let us know how we can customize an event for your workplace. To learn more, contact Stacy Schulman at 203.826.8479 or stacy.schulman@uwwesternct.org

United Way continues to coordinate corporate volunteer projects, safely.



Mobile Cuase can be tied to events or campaignsWe can also set up a single fundraiser for your employees through Mobile Cause. This is perfect for when you want to do a drive to support one of United Way’s community initiatives, like collecting donations for the Food Collaboratives or the ALICE Enrichment Fund, which pays for out-of-school activities for low-income children. Or you can set up campaigns for one-time giving events, like Giving Tuesday, or a special day of giving for your company, to celebrate a Founder's Day Anniversary, for example.



SPC offers mobile and desktop options to meet your CSR goals.United Way has partnered with Salesforce to offer a comprehensive, full-featured online giving platform that lets your employees engage in philanthropy year-round. Philanthropy Cloud offers an easy-to-use, intuitive, and intelligent interface that allows you to run employee giving campaigns, while also offering volunteering opportunities and tracking participation.

We also can host an online auction and virtual event ticketing for your company fundraising.

Online auctions are a fun and easy way to engage wmployees ina different kind of fundraising!

We're coming back stronger for our communities