What is ALICE Saves?

United Way of Western CT helps ALICE prosper


According to the Boston Federal Reserve Board, 40% of Americans don’t have $400 in the bank to cover an emergency. We want to change that.

United Way is working with other United Ways across the state of Connecticut to help low-wage earners get on the path to savings through a new program that encourages savings and provides free financial advice.

Called ALICE Saves, the program gives cash incentives for saving. ALICE Saves offers a $10 match for every $20 saved at the end of each month for six months. Participants can have $180 in the bank when they complete the savings program. It gets people into the savings habit and puts them on the path to greater financial stability.

ALICE Saves also provides free access to financial advice through TrustPlus a technology enabled program that provides advice at the user’s convenience. The ALICE Saves program is completely secure and uses bank level security to protect the user’s account information.

  •   ALICE Saves now has new incentives for savers! Download the flyer (PDF) for more information.
  •   ¡ALICE Saves ahora tiene nuevos incentivos para los ahorradores! Descargue el folleto (PDF) para obtener más información.

Pandemic Resources


  • Future savers visit ALICE Saves then sign up for the program by providing the necessary contact information and link the program to an existing bank account. The program works with virtually all banks and is completely and totally secure.
  • If they set aside $20 in the linked account by the end of the month, they will receive a $10 reward, to a maximum of $60 over 6 months. Savers can have $180 additional in their accounts by the end of the six-month period.
  • Savers also get free financial advice through TrustPlus, over the phone or via Skype. One-on-one financial advice is provided in either English or Spanish. The counselors listen to your questions, ask about your lifestyle and your goals, and then they work with you to develop an action plan for improving your finances that is tailored to your unique situation.


  • 506 people across Connecticut were enrolled in this program as of September 2020
  •  The average amount saved by individuals in a 12-month period was $961


ALICE Saves has played a role in one woman's journey to financial independence from an abusive spouse

Learn about the challenges one man faces in saving for the future, despite working two jobs